Trades · Toronto & surrounding regions
Customers who check three trades before calling are the ones with money to spend. They decide on what they find, how fast you answer, and whether the price is clear. We build that part.
Tap it, drag it, take it apart. Nothing up here reaches anyone — the working one is further down the page.
Simulation This is what your customer would see on your site. Play with it — nothing is sent, and nobody is called.
The simple version
Nothing to learn and nothing to run. Someone lands on your site while you are on the tools, and the three jobs that used to eat your evenings handle themselves.
01
Every enquiry gets a real answer in under a minute, at any hour, without you touching the phone. Nobody is left in silence long enough to start ringing the next trade on their list, and you pick it up in the morning with the serious ones already marked.
02
Your prices sit on the screen where anyone can read them before they get in touch. The ones who cannot afford you quietly do not ring, so the calls you do take are from people who have seen the number and still want the work done.
03
Anyone ready to go picks a slot from your calendar and it is booked. No back and forth after supper, no three texts to settle on a Tuesday, and you never come down a ladder to agree a time.
Answer, price, book. Three jobs off your plate, running on your site while you work.
The main thing
Big firms pay someone to answer the phone and work out what each caller needs. You have a phone in your pocket and both hands full. This does that job instead, at any hour, and nobody is put on hold.
Ready to book, getting prices, or just looking. Three different customers, one phone. They should not all get the same reply.
Straight through to you if it is urgent. A price range if they are comparing. A time slot if they are ready. Day or night, whether you are up a ladder or under a sink.
With the address and the job, ready for the morning. The rest are warmed up and waiting, so you do not spend an evening returning calls that were never going to book.
Three people can send the same message on the same evening and be worth completely different amounts to you. Speed alone does not tell them apart.
Urgent
The emergency call is usually the best-paid work of the week and the least price-sensitive. It goes straight to your phone, ahead of everything else.
Priority
They wanted a number. Give it to them on the spot and they usually stop calling the other two.
Browsing
Chasing someone who is six months out just loses them. They get something useful instead, and your name is there when they are ready.
Everything arrives tagged. One look at your phone between jobs tells you what can wait and what cannot.
No working down a list of callbacks that were never going to book. The ones worth ringing are already marked.
That is when people sit down and decide who to call about the kitchen. You do not have to be holding the phone to win that job.
Same machine underneath, different opening. It should sound like you, not like a call centre.
Painters
“Have you settled on a colour, or would you like to have a play with a few?”
Plumbers
“Is there water in the house right now, or are you planning something?”
Electricians
“Has something stopped working, or is this an upgrade you are pricing?”
The roll call
Each trade gets its own tool, because the first thing your customer wants to do is different. Pick yours and we will show you what it would look like.
What it costs
Numbers before you ring, not after. Pick whichever of the first two suits the business right now — the third is what we do afterwards, month to month.
01
One page, built around the tool for your trade, with your number on it and enquiries coming straight to your phone. You send us photos and answer three questions. We build it and put it live. One price, not a starting figure — it does not move.
$999
02
The lot: your job log, your reviews, and an estimate that gives people a price before they ring you. For when the phone already rings and you want more of the bigger jobs. Bigger jobs vary, so we quote one fixed figure before we start and it does not move after that.
From $1,499
03
We chase your reviews, swap the seasonal pages, and keep the whole thing working two years from now. You do not think about it, and you are not left holding it.
— a month
The monthly figure still has to go in before this page goes live — publishing it is the entire point of the section.
Your part
No marketing department, no committee, no sign-off chain. Usually it has been you and whoever in the family is handy with a computer, fitting it in on a Sunday. We take it off both of you, and you decide everything in one conversation.
Whatever is already in your camera roll. Finished jobs, the van, the work itself. That is the homework, and it is the longest part of this.
What you do, where you do it, and what you want to happen when someone gets in touch. On the phone, not in a form.
You are not writing anything. You point at things, the same way your customers point at things when they walk a job with you.
It stays our job after it goes live. Nothing gets handed over as a zip file and a password for you to look after.
Try it on us
Everything above is what yours would do. This one is ours, working, taking real enquiries. Use it and you see what your customer would see. Kennon gets your message tagged, the same way you would get theirs.
Live This one is real. Whatever you send here reaches Kennon, graded, the same way yours would reach you.
It remembers where you got to. Wander off and come back and it will still be waiting on the same question.
One conversation
Because there is nobody else to answer it. HumanPlanet Media is one person doing the work, the quoting and the invoicing — same shape of business as yours. You will not be passed to an account manager, because there isn't one.
Tell him your trade and he will walk you through what the tool for it would look like and what it would cost. Nothing to prepare.